Halloween AR treasure Hunt for H&M

This was a cartoon style character for a halloween campaing from H&M. The idea is create this kid who helps the users to find the answers arround the stores. The users open the App and sign in, then they can open the AR camera to scan the posters.

Every pose was used on posters and media platforms and the screens of the App

Here is a resume of the project

Here is an preview of how this character looks in AR

This was the animation I made for the App Intro.